Unfortunately, the COVID & hand sanitizer is not going away anytime soon. It is now the duty of retailers, restaurants, and other industries serving the public to provide hand sanitizer or other means of protection to ensure the health &...
Bricks & mortar retailers are being continually challenged by online stores and need to find new and innovative ways to entice consumers to spend more time and ultimately money in store. The main advantage physical retail locations have is their...
So, you’ve invested thousands of dollars and countless man hours preparing for your industry’s major annual trade show. All for the pleasure of spending a couple of chaotic days, in the confinement of some gigantic convention center where you’ll have...
If you do a quick internet search for POP Display Trends for 2019 you’ll notice that many of the pages and articles share a common thread. POP displays featuring digital and interactive components are becoming more important in the retail...
It has been conservatively estimated that the average person sees 300-700 marketing messages per day*, including the ad overload from the Internet and video gaming. This constant bombardment causes consumers to “tune out”, particularly in a familiar retail environment. So how do...
So how can interactive POP displays increase your chances of making a sale? With interactive POP displays, you allow the consumer to move from a place of curiosity, to a place of need. You allow them to fully understand and personally...
The most recent Shopper Engagement Study conducted by POPAI (Point of Purchasing Advertising International) reveals that, more than ever, shoppers are making a huge number of purchasing decisions in-store. In fact in 2012, the in-store decision rate was a staggering...
Digital signage displays have proven that technology today can help increase sales. It can replace paid sales people. It can catapult sales statistics. Digital signage displays generate a new level of communication with shoppers in retail settings. Retailers know what...