If you do a quick internet search for POP Display Trends for 2019 you’ll notice that many of the pages and articles share a common thread. POP displays featuring digital and interactive components are becoming more important in the retail space. If you haven’t done so already, investing in digital displays offers many advantages.
Advantages of Digital Displays
1. Grabbing Attention
The motion, light and sometimes the sound emanating from digital displays has natural attention grabbing qualities that make shoppers stop.
Today’s savvy consumers are often just as concerned with the ethical and environmental aspects of a product or brand as they are with the price point. Digital displays help to tell your story and build consumer confidence in a way that static packaging and signage can’t.
3. Providing Entertainment
A recent study* showed that 70% of women and 50% of men view shopping as a form of entertainment. When something is entertaining people are more likely to take time out for it, which is why increasing the entertainment element of shopping has become a focus of retailers everywhere. Digital displays are more ‘fun’ than static ones and they stand out by impressing or delighting consumers, which is a big plus for retailers.
Video players or touch screens incorporated into displays can show potential customers the features and benefits of a product, offer advice or demonstrate the product, all of which create interest and lead towards a sale. In general, consumers prefer to decide how and when they receive product information and interactive displays offer this control.
Traditional displays have a fixed design which can’t be changed, especially once they are installed in stores. Digital displays or touch screens give you or your retailers the option to change the on-screen content at any time.
Why you REALLY need to consider Digital POP Displays
Digital displays go a long way to enhancing the consumer experience, which is why retailers find them so appealing. But the real reason you should consider investing in this type of display is that it will enhance the image of your brand.
Baby Boomers and Generation X consumers will be attracted by what they deem to be edgy, modern adverting. Millennials and Generation Z consumers will see a brand that speaks their digitally influenced language.
Avante can help you to bring your brand into the 21st century and take all of the hassle out of the process by offering a one price, TURN KEY service solution, which includes:
- Pre-loading and formatting your media on to a 4GB SD memory card supplied by us.
- Un-packaging the media player and installing the memory card under a screwed on security panel, to prevent theft or tampering.
- Testing that your media plays correctly and checking all setting are correct.
- Re-packaging your media player securely with your displays for cost effective shipping.
- Free 1 year warranty backed directly by Avante
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