Bricks & mortar retailers are being continually challenged by online stores and need to find new and innovative ways to entice consumers to spend more time and ultimately money in store. The main advantage physical retail locations have is their ability to allow customers to touch, feel, and interact with the products. This is where interactive retail displays play a big part of encouraging consumers to purchase.
The retail industry is realizing how important interactive retail displays are in creating that complete sensory shopping experience. Attractive, well designed, interactive retail displays are more than just another marketing tool, they are a key component of bricks & mortar success.
Interactive Retail Displays vs. Static
Human beings love touching and experiencing things. Consumers are much more likely to be drawn to something interactive than to something static. They are more likely to stop and watch a street performer than to read a poster about an up and coming show.
In a mostly mundane retail environment, it is a particularly smart move to make interactivity a part of the customer experience. Touch screens, motion sensors, and lighting are just some of the features that give an otherwise ordinary retail displays some interesting advantages.
Here are a few examples of how interactive retail displays are improving the shopping experience.
Static displays have to use bold colours or unusual designs to get the customer’s attention, which may not fit well in certain retail environments. Interactive retail displays on the other hand have a natural attention grabbing quality that makes shoppers stop.
A touch screen or motion-activated visual display also provides a way to give the customer pertinent information about your product in a less intrusive way.
This level of engagement builds more confidence and loyalty towards your brand. Creating this positive in store experience helps strengthen the relationship between you and your customers while increasing sales.
A recent study* showed that 70% of women and 50% of men view shopping as a form of entertainment. When something is entertaining people are more likely to take time out for it, which is why increasing the entertainment element of shopping has become a focus of retailers everywhere.
Interactive retail displays are typically seen as more ‘fun’ than static ones and they help brands to stand out by impressing or delighting consumers, which is a big plus for retailers.
In today’s incredibly over-crowded marketplace retailers are always looking for ways to inform customers about a product without being invasive or annoying.
Video players or touch screens incorporated into displays can show potential customers the features and benefits of a product, offer advice or demonstrate the product, all of which create interest and lead towards a sale. In general consumers prefer to decide how and when they receive product information and interactive retail displays offer this control, which may prove more successful than using actual sales people to push product.
Traditional displays have a fixed design which can’t be changed, especially once they are installed in stores.
Interactive retail displays are often fitted with touch screens or visual displays, which provides you or your retailers the option to change the on screen content at any time. Perhaps you could put some extra attention on an in-store promotion sale or test various content and see what works best.
Interactive retail displays offer customers and retailers great benefits through the ability to transform the entire customer experience.
By purchasing your interactive retail displays through Avante we take all of the hassle out of the process by offering a one price, TURN KEY service solution, which includes:
- Pre-loading and formatting your media on to a 4GB SD memory card supplied by us.
- Un-packaging the media player and installing the memory card under a screwed on security panel, to prevent theft or tampering.
- Testing that your media plays correctly and checking all setting are correct.
- Re-packaging your media player securely with your displays for cost effective shipping.
- Free 1 year warranty backed directly by Avante
To find out how you can integrate interactivity into your displays call Avante for your free consultation 1-877-407-8655.
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