YES! Point-of-purchase (POP) advertising is more important than ever before for today’s retailers. Studies by POPAI “Point of Purchase Advertising International” reveal the following:
PCi’s analysis of the POPAI C-Store data for one category found that one brand consistently used standard stock materials, while another actively used custom P.O.P. The custom P.O.P delivered a 28% sales lift, while standard materials generated a 13% lift, a 2:1 advantage in favor of custom materials. These results were consistent across multiple materials and messages.
| 2x the Lift of Standard Materials |
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| Custom P.O.P vs. Standard P.O.P Materials Alcoholic Beverage Category % Sales Lifts when P.O.P… | ||||||
| How made? | Brand | Sign/Banner | Brand/ Logo | Retail Price | Product Photo | |
| Custom | A | 31% | 30% | 26% | 23% | Custom Avg. = 28% |
| Standard | B | 11% | 11% | 12% | 19% | Standard Avg. = 13% |
| Source: In-Store Advertising Becomes a Measured Medium: Convenience Stores ©2003, POPAI | ||||||
First, determine the amount of product to be displayed and stored on the retail display and determine your budget if you haven’t already done so. If you are working with a specific retailer, find out if they have any size or other restrictions that would apply. Have an idea on the graphics you would like to use and where. With this information you can talk to one of our designers and we can get started on your custom point of purchase display.
A lot of custom display manufacturers act as a “middle man” and do not manufacture the products they sell. This increases your cost and puts a distance between the designers and the builders. At Avante we design, print and build in house. This keeps cost down and gives you the peace of mind knowing that the designer and your point of purchase display manufacturer are working side by side as a team creating solutions to help you sell more product.
One of the most comprehensive sources for permanent, economical retail POP displays and retail kiosks. You can count on us to supply you with effective and affordable display solutions.
Call toll free to request a custom quote or request our instant brochure today for information about custom designed, permanent POP displays.
