Breaking into the pet industry with your brand requires more forethought than many of the other retail industries. With so many different brands to choose from, you need to make sure that you stand out from the crowd when you approach new retailers. The best way to do that is to highlight your planning and attention to detail. The retailer wants to know that they’re going into business with someone who has thought of every scenario, prepared to thrive in their environment and make everyone more money. To do this, you must think like a consumer and plan how to engage potential customers and get them to respond to your brand in order to maximize in-store sales. In the pet industry, however, there’s an extra step! You need to plan for the unpredictable nature of the adorable, furry four-legged fuzz balls that are wandering around the store. With all this in mind, let’s talk about custom point-of-purchase displays!
So how do you do this? First off, a cardboard display is a bad idea! One sniff from an over-eager corgi and you’ve invested in a very colorful fire hydrant. Only fire hydrants are sturdy and won’t collapse under the nasty waterfall that has the unimpressed cashier yelling, “clean up on aisle 2!” Now let’s consider a wire stand. Also not the best idea. As soon as the dog-loving cashier rounds the corner of the counter with a biscuit made of jerky, your golden retriever named Zeus is going to knock that thing over with its wagging butt faster than the cat in the distance can scratch his way out of his owner’s arms. How about a slatwall display? Well, now we’re getting somewhere, but still not the best for the pet industry. You will find that most of the wall space in a pet store is already spoken for with all of the hanging accessories. Now, while this is potentially very attractive to some brands, most of the time, it’s just plain slatwall and not a display that is taking up that space. That moves us along to a semi-permanent countertop display. Now we’re talking! If you can manage to secure that prime retail real estate, then take it and run! Much like Zeus with that biscuit. Good thing your brand is out of sniffing range. But you still need to protect against the tiny ones in their owner’s arms. I’m talking about the long-haired Ragdoll named Atlas who wants nothing more than to lie down on the counter and knock off anything in his way. Make sure you’ve ordered a custom display that is strong enough to survive that fall!
This brings us to the absolute best option: a custom permanent floor display. Made from engineered wood, vinyl laminate, acrylics, or sintra, these custom point-of-purchase displays are the apex of durability. With graphics placed directly on the display, they are “display hijacking” proof, easy to clean, long-lasting, and will stand up to all of the scenarios described above. You won’t have to worry about them being knocked over, corroded, or wilting away. The displays are shipped with easy-to-assemble instructions and courier-friendly packaging. A factory direct, a permanent custom point of purchase floor display is exactly what you need when approaching pet industry retailers!
Avante works with several names from the pet industry, so we know exactly what it takes to succeed. Call us toll-free at 877-407-8655 or explore our website to find out why we are trusted by brands across North America for all of their retail marketing needs!
