When it comes to designing your company’s point of sale display, the display design can take a number of forms.
These include table-top displays, towers, touch screen, podiums, and interactive displays.
The display’s effectiveness can be maximized so that it becomes an effective tool for your retail store, which guarantees optimal floor space. Sales results and display appeal are directly affected by the quality of the display design.
An in-store company product display will ideally communicate feelings of being an information or educational center. The display’s first purpose is to quickly demonstrate to each shopper why that product or service is the most effective solution.
Education of shoppers both quickly and professionally allows you to be considered the go-to company for any of their future needs.
Displays Must Grab Attention
This can be done quickly when using clean, powerful designs with well-integrated branding. Your point of sale display can feature electronics such as sound, motion sensors – even video loops.
These features help to garner engagement, lingering and heightened interest. The best displays focus on interaction as this causes greater learning and memory.
Truly effective logos are a unique branding that informs, entertains, and piques interest. This will generate quickly recognizable company qualities. This success means you are going to be well on your way to increased sales. It also supports faster building of the solid, repeat-customer base.
Engaging the Passing Shopper
Designing your point of sale display means focusing on engagement with your potential buyer. This can be accomplished using video advertising players, informational graphics, flip books and focused, very conscious use of catalogs and brochures.
When you are working to inspire customers to pick up, to press a switch, or to hear videos and educational presentations – or especially to stop walking by in order to touch an aspect of your point of sale display, you have succeeded. Urges for action can be powerfully effective.
Success is measured in increased sales. Avante offers the ability to focus your display while delivering as much as 300 percent increases in point of sale display results. We offer you our award-winning design teams who will deliver effective branding messages through your point of sale display.
The Effectiveness of a User-Friendly Experience
Careful consideration about how users experience your presented information is critical. Over-informing turns off and overwhelms your potential buyers. This is also true for clumsy designs. Never create difficult to handle or operate display centers.
People crave simple to understand information that is easy to absorb. They want information that helps them experience finding a great value.
Written materials should be placed at a general adult height to be quickly seen by eyes walking by. Your point of sale display design should inspire-at-a-glance. Colors, messages, and even the shapes need to speak to a powerful sub-conscious appeal.
Understanding the Market
If your display will be placed in a setting such as a medical setting like a pharmacy, in a boutique, or in grocery store isles – it is very important to know and understand the store manager’s isle theme.
Design your display for the space it is going to occupy. You can also choose to have a specially-designed display delivered. We offer award-winning designers who provide in-house manufacturing. All this for as little as $200 for flat packing with shipping directly to your store.
Decades of experience shows that keeping manufacturing and design costs down – makes it feasible for clients to afford more in-store support. Choose displays that catapult your sales and deliver brand inspired excellence for your growing markets today.
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