Do POP Displays Really Work? The simple answer is YES! Shop! which was formed in 2015 by a merger between Association for Retail Environments (ARE) and Point of Purchase Advertising International (POPAI) has a variety of studies available, which indicate:...
Read MoreHow to Get “Authentic Looking” POP Displays Without Paying a Premium In the world of POP displays, standing out from the crowd remains a challenge. Many wholesalers would love to showcase their products on wooden POP displays display because they...
Read MoreIf you’re selling generic products like boxes of candy or bottles of wine, designing an effective point of purchase display is a relatively straightforward process – you measure the product, size the shelves and add some eye-catching graphics. But what...
Read MoreSo, you’ve done your research into buyer behaviour and you’ve read POPAI’s Mass Merchant Shopper Engagement Study, confirming that consumers make 82% of purchase decisions in store. You know that your product is potentially the best on the market, but...
Read MoreRetailers have one main objective – sell product. You may have a great price point, a unique offer or quirky packaging, but if your products aren’t flying off the shelves, retailers will quickly loose interest. This is where custom POP...
Read More5 Reasons Why You Don’t Want to Invest in Permanent POP Displays Let’s face it permanent POP displays are bulky, expensive and a pain to maintain and here are 5 more reasons why you wouldn’t want to invest. Permanent POP...
Read MoreThere are several things to consider when evaluating POP Display Manufacturers. You have a lot of choices and a lot of attributes to think about before making your decision. Creating a POP Display should be worth your investment. The entire process can...
Read MoreSo how can interactive POP displays increase your chances of making a sale? With interactive POP displays, you allow the consumer to move from a place of curiosity, to a place of need. You allow them to fully understand and personally...
Read MoreCost is always a huge determining factor when making important purchasing decisions and when it comes to product marketing many people think that corrugated POP displays are the more cost effective option. It cannot be argued that when you compare the per unit price and...
Read MoreWhat are Showroom Displays and why do I need them? When most people think of point of purchase displays, they image the floor and counter units that accent the aisles of the local supermarket or specialty store. But what if...
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