It has been conservatively estimated that the average person sees 300-700 marketing messages per day*, including the ad overload from the Internet and video gaming. This constant bombardment causes consumers to “tune out”, particularly in a familiar retail environment. So how do...
How to use customer psychology to help customers make decisions inside the store and buy more with unique, personalized POP displays. Shoppers desire a unique, personalized experience that POP displays can provide. Point-of-purchase displays can be more than just an...
Attract consumers attention to increase sales. Do your products stand out from the rest in the sea that is retail? Attracting the consumers attention is a daunting task these days. More and more consumers are wanting quicker, more efficient shopping...
Corrugated displays have lots of appealing features. They come is almost any colour and design, they’re light and relatively easy to ship and they have a lower per unit price point than more permanent display solutions. However, in the long...
After all the time money that you have spent in creating the perfect point of purchase displays it would be an absolute travesty if they remain in your warehouse gathering dust, rather than reaching their intended destination. Do you really...
Do POP Displays Really Work? The simple answer is YES! Shop! which was formed in 2015 by a merger between Association for Retail Environments (ARE) and Point of Purchase Advertising International (POPAI) has a variety of studies available, which indicate:...
How to Get “Authentic Looking” Custom POP Displays Without Paying a Premium In the world of custom POP displays, standing out from the crowd remains a challenge. Many wholesalers would love to showcase their products on wooden POP displays display...
If you’re selling generic products like boxes of candy or bottles of wine, designing an effective point of purchase display is a relatively straightforward process – you measure the product, size the shelves and add some eye-catching graphics. But what...
So, you’ve done your research into buyer behaviour and you’ve read POPAI’s Mass Merchant Shopper Engagement Study, confirming that consumers make 82% of purchase decisions in store. You know that your product is potentially the best on the market, but...
Retailers have one main objective – sell product. You may have a great price point, a unique offer or quirky packaging, but if your products aren’t flying off the shelves, retailers will quickly loose interest. This is where custom POP...