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What is attraction-based marketing? How did it come to the forefront of the marketing landscape?             Attraction-based marketing is an evolution of the traditional marketing avenue, now known as interruption marketing. This is any sort of ad that is forced...


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In an era when information is more accessible than ever, when “everyone offers everything,” when price becomes a basic feature of a product – the traditional retail techniques that use standard templates are doomed to failure. Modern sales teams, and...


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Bricks & mortar retailers are being continually challenged by online stores and need to find new and innovative ways to entice consumers to spend more time and ultimately money in store.  The main advantage physical retail locations have is their...


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